[On-site Report] Summary of Key Points in Fuji-Q Highland's New Area "San-X Paradise"
A new area will open at Fuji-Q Highland on August 1st (Saturday)! San-X characters such as "Rilakkuma" and "Sumikko Gurashi" will gather together!

On August 1st, 2026 (Saturday), a new area called "San-X Paradise" opened inside Fuji-Q Highland. Based on the concept of "Characters x Relaxation x Amusement Park = A Chemical Reaction of 'Kawaii'," this permanent area aims to provide an immersive experience in a special world by combining San-X's diverse and soothing characters with the excitement of an amusement park.
The area features popular characters such as "Rilakkuma" and "Sumikko Gurashi," as well as recently introduced new characters and nostalgic favorites like "Tarepanda" and "Nyannyannyanko." It's an area that can be enjoyed by people of all ages.
The area is packed with attractions where you can meet tons of characters! This time, we sneaked into the preview event ahead of time and thoroughly covered the charms of "San-X Paradise." We'll bring you the highlights and ways to enjoy "San-X Paradise," which can be enjoyed by children and adults alike, including outdoor attractions, a game corner, a restaurant where you can enjoy character-themed food, and a shop with San-X Paradise exclusive goods.
Attraction
① Rilakkuma's Makumaku Sweets Buffet

This pendulum-style outdoor attraction lets you enjoy a boat trip with Rilakkuma aboard a sweets boat filled with cookies and cream. Depending on where you sit, you can feel a real sense of weightlessness, making it enjoyable for both adults and children.

Rilakkuma characters appear all over the ship. Their adorable appearances, often holding sweets, are sure to bring a smile to your face.
Riding capacity: 32 people
Height restriction: 120cm or taller
Age restriction: Not available for children under elementary school age.
*Children between 120cm and 140cm must be accompanied by an adult who is a junior high school student or older.
② Sumikkogurashi Balloon Cupcakes

This outdoor attraction lets you enjoy an aerial stroll aboard a balloon cupcake featuring Sumikko Gurashi characters. Surrounded by adorable characters, you can relax and enjoy a peaceful time soaring through the sky.

You can have fun turning the handle, but be careful not to turn it too much!
Passenger capacity: 32 children only, 16 adults only
Height restriction: 90cm or taller
Age restriction: Not available for children under 3 years old.
*Preschool children and children between 90cm and 105cm tall must be accompanied by an adult who is at least a junior high school age.
③ Game corner "WAKUWAKU CARNIVAL"

There's a game corner with easy-to-enjoy games like rolling a ball to the goal and using a hammer to launch balls. Those who succeed can win original prizes. I started with the ball-rolling game. It was more difficult than I expected, and I missed all three attempts…

You use a hammer to launch the "Shirasu Squad." It looks easy, but it's surprisingly difficult...
Greeting Photo Studio
MEMORY STUDIO
This indoor photo studio is eye-catching with its adorable camera-shaped building. You can enjoy special greetings and commemorative photos with Rilakkuma and Tokage, dressed in San-X Paradise costumes, an experience you can only have here.

The characters are peeking out from the windows of the building.

The photos you have taken will be placed in an original mount.
Age limit: None *Preschool children must be accompanied by an adult who is a junior high school student or older.
Number of people: Up to 6
Shop
Clover Palace Shop
We offer a wide selection of goods, including headbands featuring characters from the San-X Universe, as well as plush toys, keychains, stationery, and exclusive San-X Paradise merchandise.

The store, enveloped in a magnificent, palace-like atmosphere, is crammed with character goods.

We recommend these character headbands. Wearing your favorite character's headband and exploring the park together with the characters is a fun way to experience the park.
There are over 150 types of limited-edition merchandise available. Be sure to get your hands on items you can only get here!

They had a great selection of merchandise featuring popular characters, as well as nostalgic character goods. I ended up buying a lot of souvenirs!

There's a mountain on top of the building. And in the direction the mountain is facing is the longed-for Mount Fuji...! (Check it out when you're there!)

There are also many cute photo spots on the exterior of the building.
Restaurant
San-X Paradise Cafe & Diner
In a pop and cute interior reminiscent of an American diner, you can enjoy food and drinks featuring San-X characters. The menu, packed with the charm of the characters, is visually appealing and perfect for social media photos. It's a relaxing space that's perfect not only for lunch but also for enjoying desserts and drinks during café time.

The building has a charming exterior with a pink and light blue color scheme. Cute characters also greet you in the grassy area in front of it.

The store is filled with character-themed booths and playful features scattered throughout.

The tapioca pearls are shaped like lights, and characters appear throughout the store, entertaining visitors.

There are so many adorable menu items that you almost don't want to eat them, such as "Rilakkuma's Makumaku Curry" and "Nyannyannyanko's Strawberry Parfait."

Each drink comes with a random charm. Which character you get is a surprise!

"Penguin?'s Cucumber Dog" incorporates cucumber, a favorite food of Penguin?. This innovative menu item uses an entire cucumber. The crisp, refreshing taste of the cucumber is perfectly matched with the rich flavor of the egg.
<Seating Capacity> Indoors: 140 seats, Terrace: 40 seats
San-X characters have been loved by people of all ages. For children, and especially for their parents, they evoke nostalgic memories of their own childhoods.
While Fuji-Q Highland is known for its thrilling rides, here you can enjoy a new way to have fun, such as being soothed by the laid-back characters.
Familiar characters will gently join you, adding an extra special touch to your day at Fuji-Q Highland. It looks set to become a new spot that the whole family can enjoy during summer vacation and holidays.
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