The "Yoshida Fire Festival" is a festival held annually on August 26th and 27th at both Kitaguchi Hongu Fuji Sengen Shrine and Suwa Shrine.
Originally, the Fire Festival was a festival of the Suwa Shrine, not the Asama Shrine. The "Kaikoku-shi" (History of Kai Province) states that "bonfires are lit throughout the town as part of the annual festival of the Suwa Myojin of Kamiyoshida Village on July 22nd," indicating that it is the tutelary deity of Kamiyoshida. The Fire Festival was a festival of the Suwa Shrine, centered around the Sato family, who were the chief priests of the Suwa Shrine, but it also indicates that it was a festival in which the priests and guides of the Asama Shrine should have been involved.
On the afternoon of the 26th, the Hondensai Suwa Shrine Festival is held, and the large portable shrine and sacred image descend the bustling approach to the shrine and onto the main street, circling the parishioners' neighborhood. As dusk falls, they are enshrined at the temporary shrine, and at the same time, more than 90 large torches, each 3 meters tall and shaped like bamboo shoots, and the torches piled up in a grid pattern at each house are lit simultaneously, dyeing the night sky red and raising the temperature of the town, as the festival continues late into the night.
Around 7 p.m. on the 27th, the two portable shrines are carried through the parishioners' area and return to Asama Shrine as dusk approaches. The festival reaches its climax when parishioners and worshippers, carrying "susuki tamagushi" (sacred branches of pampas grass), follow the two portable shrines around Takamagahara. The 27th is also known as the "Susuki Festival." The sight of the portable shrines and spectators moving together as one through the shrine grounds in the twilight is truly magnificent.


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